Say Yes to the Dress is an American reality television series on TLC which follows events at Kleinfeld Bridal in Manhattan. The series shows the progress of individual sales associates, managers, and fitters at the store, along with profiling brides as they search for the perfect wedding dress. Common themes include: overwhelming advice of friends and family, the ability of the “perfect dress” to help a bride overcome personal difficulty, struggle with weight and body image concerns, and the challenge of staying in budget, especially in the case of dresses by Kleinfeld’s exclusive designer, Pnina Tornai. Dresses sold on the show range from $1,300 to $40,000.
The tenth season premiered on August 16, 2013.